The ad-filmmakers are formulating fresh ways of enticing the consumers to buy their products. The best way to persuade the consumer to buy the product of a particular brand, out of the numerous choices available in the market, is attractive advertisement. An ‘AD-MAD Show’ competition was organised for classes IX -XII to initiate a thinking process among children to be able to differentiate between numerous products available in the market.It provided a space to demonstrate their understanding of the media world of advertisements. The students created innovative advertisements on Fashion, Toiletries, Food and Mobile phones etc. The live advertisements had excellent input of humour along with a message. It comprises of humorous & conceptual ‘AD’ presentation by the students as they used different forms of expression like jingles, slogans and banners to showcase their innovation and creativity.
